Everything You Need To Know About Palace Skateboards

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Everything You Need To Know About Palace Skateboards

Palace Skateboards has been at the forefront of streetwear and skateboarding culture, blending edgy designs with authentic skateboarding roots. Known for its distinctive aesthetic and quirky branding, this London-based company has become a global phenomenon. From collaborations with high-end fashion brands to its deep ties to skate culture, Palace Skateboards has carved out a unique niche that resonates with skaters and fashion enthusiasts alike.

Founded in 2009 by Lev Tanju, Palace Skateboards quickly rose to prominence thanks to its bold graphics, irreverent humor, and consistent dedication to skateboarding. The brand name itself—"Palace"—was inspired by the founder's nickname for his shabby shared apartment, humorously referred to as "The Palace." Over the years, the company has expanded its offerings from skateboards to a full line of apparel and accessories, all while staying true to its gritty and unapologetic roots.

Whether you're a die-hard skater, a streetwear collector, or someone curious about the hype, Palace Skateboards offers something unique for everyone. In this article, we'll dive deep into the brand's history, its standout products, collaborations, and why it remains a cornerstone of modern skate culture. Keep reading to unlock the full story behind Palace Skateboards.

Table of Contents

History and Origins of Palace Skateboards

Palace Skateboards was founded in 2009 by Lev Tanju, a London-based skateboarder who wanted to create a brand that combined his love for skateboarding and design. The name "Palace" was a tongue-in-cheek reference to the dilapidated apartment he shared with friends, a place that became a hub for creativity and skate culture. With a DIY ethos and a focus on authenticity, Palace Skateboards captured the attention of the skateboarding community almost immediately.

In its early days, Palace stood out for its bold, often humorous graphics and its unique approach to marketing. Unlike traditional skate brands, Palace incorporated elements of British humor, pop culture references, and a lo-fi aesthetic into its designs. This set it apart from competitors and made it a cult favorite among skaters and streetwear enthusiasts.

The brand's first major breakthrough came when it started producing high-quality skate videos. These videos not only showcased the talents of the Palace skate team but also introduced the brand's unique visual style to a broader audience. With a mix of gritty street skating and quirky editing, Palace's videos became an integral part of its identity.

What Makes Palace Skateboards Unique?

Palace Skateboards stands out in the crowded streetwear and skateboarding market for several reasons. First and foremost, its commitment to skateboarding is unwavering. Unlike some brands that use skate culture as a marketing gimmick, Palace is deeply rooted in the skateboarding community. This authenticity resonates with its core audience and helps the brand maintain credibility.

Another key factor is Palace's distinctive aesthetic. The brand's designs often feature bold graphics, retro-inspired elements, and a touch of irreverent humor. Whether it's a T-shirt with a cheeky slogan or a deck with a surreal graphic, Palace products are instantly recognizable.

  • Strong ties to the skateboarding community
  • Bold and unique graphic designs
  • Collaborations with high-profile brands
  • Quirky and humorous branding

Additionally, Palace Skateboards has a knack for collaborations. From partnering with high-fashion labels like Ralph Lauren to working with sportswear giants like Adidas, Palace has managed to bridge the gap between skateboarding and mainstream fashion. These collaborations not only bring the brand to a wider audience but also keep it fresh and relevant.

Who Founded Palace Skateboards?

Palace Skateboards was founded by Lev Tanju, a London-based skateboarder with a passion for design and creativity. Tanju was heavily involved in the skateboarding scene and wanted to create a brand that reflected his love for the sport and his unique sense of style. With the help of his friends, he turned a small idea into a global brand.

Lev Tanju: Personal Details

Full NameLev Tanju
Year of Birth1980s (exact year unknown)
NationalityBritish
ProfessionEntrepreneur, Skateboarder
Known ForFounder of Palace Skateboards

Under Tanju's leadership, Palace Skateboards has grown from a niche skate brand to a global phenomenon. Despite its success, the brand has stayed true to its roots, thanks in large part to Tanju's vision and passion for skateboarding.

How Did Palace Skateboards Gain Popularity?

Palace Skateboards gained popularity through a combination of authenticity, innovative marketing, and high-quality products. From the beginning, the brand resonated with skaters who appreciated its commitment to the sport and its unique aesthetic.

One of the key factors behind Palace's rise was its skate videos. These videos showcased the talents of the Palace skate team and introduced the brand's unique visual style. With quirky editing and a lo-fi aesthetic, these videos quickly became a hit among skateboarding enthusiasts.

Another major factor was Palace's collaborations with high-profile brands. These partnerships brought the brand to a wider audience and helped it gain credibility in the fashion world. From Adidas to Ralph Lauren, Palace's collaborations have been both innovative and highly sought after.

Finally, Palace's irreverent branding and marketing played a significant role in its success. With a mix of humor, pop culture references, and a touch of British charm, Palace created a brand identity that was both unique and relatable.

Palace Skateboards and the Fashion World

While Palace Skateboards started as a skate brand, it has become a major player in the fashion world. The brand's collaborations with high-end designers and fashion houses have blurred the lines between streetwear and luxury fashion. This unique position has helped Palace attract a diverse audience that includes both skaters and fashion enthusiasts.

One of the most notable collaborations was with Ralph Lauren. This partnership brought together two seemingly different worlds and resulted in a collection that was both innovative and highly coveted. Other collaborations, such as those with Adidas and Reebok, have further cemented Palace's reputation as a trendsetter in the fashion world.

Why Is Palace Skateboards Considered a Fashion Icon?

Palace Skateboards is considered a fashion icon because of its ability to seamlessly blend skate culture with high fashion. The brand's designs often feature bold graphics and quirky elements that set it apart from traditional fashion labels. Additionally, its collaborations with high-profile brands have helped it gain recognition in the fashion industry.

By staying true to its roots while embracing new opportunities, Palace Skateboards has managed to carve out a unique niche in the fashion world. Its success is a testament to the power of authenticity and innovation.

Frequently Asked Questions

Here are some of the most commonly asked questions about Palace Skateboards:

  1. Where can I buy Palace Skateboards products? Palace products are available on their official website and select retailers worldwide.
  2. Is Palace Skateboards only for skaters? No, while Palace is rooted in skate culture, its products appeal to a wide audience, including fashion enthusiasts.
  3. What is the most popular Palace Skateboards product? The Tri-Ferg logo T-shirt is one of the brand's most iconic and sought-after items.
  4. Does Palace Skateboards ship internationally? Yes, Palace ships to various countries, but shipping fees and delivery times may vary.
  5. Are Palace Skateboards products limited edition? Many of Palace's products are released in limited quantities, making them highly collectible.
  6. Who are some famous people who wear Palace Skateboards? Celebrities like Jonah Hill, Rihanna, and Drake have been spotted wearing Palace products.

Conclusion

Palace Skateboards has come a long way since its humble beginnings in London. With its unique blend of skate culture and high fashion, the brand has captured the hearts of skaters and fashion enthusiasts around the world. Whether you're a fan of its bold designs, innovative collaborations, or authentic roots, Palace Skateboards is a brand that continues to push boundaries and redefine what's possible in the world of skateboarding and fashion.

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